A recent report by Ascitur, which represents a significant portion of bicycle rental companies in the city, paints a picture of «significant deterioration» for the sector. According to the study, 100% of the surveyed companies reported a drop in demand during 2025, a year in which 10 closures and the loss of 24 jobs already occurred.
Forecasts for 2026 are no more optimistic, as almost half of the companies expect demand to continue falling, and up to 23% anticipate new closures. In aggregate terms, the report warns that between 2025 and 2026, 17 establishments could close, and 42 jobs could be destroyed or at risk. These figures, extrapolated to the entire sector, could amount to around 40 affected companies and up to 100 compromised jobs.
“"The city council cannot look the other way while jobs are being destroyed in a sector that has been key to the development of a sustainable tourism model in València."
The Compromís councilor has directly pointed to the impact of the 3.99 euro daily pass for Valenbisi, introduced by the concessionaire JCDecaux, as one of the main factors in this situation. In their view, neither the company nor the city council has introduced compensatory measures for the affected businesses.
The sectoral report indicates that 77% of companies believe the public system is severely harming their activity, especially since the implementation of the so-called «day ticket,» which allows intensive use at a much lower price than the market. This has led to a direct substitution of private short-term rentals, particularly in the tourism segment.
“"We are not against Valenbisi, which is a fundamental tool for sustainable mobility, but we are against its indiscriminate tourist use under conditions that push out the private sector."
For Compromís, this measure has created a «structural market distortion» by placing small local businesses in direct competition with a subsidized public service. The councilor also highlighted that rental companies not only generate employment but also add value to tourism, inform visitors, and contribute to better urban coexistence.
For all these reasons, Compromís urges the municipal government to end the pilot program by eliminating the daily pass, ensuring a balance between the public system and private activity. They believe there is still time to correct a measure that, according to the data, is having clear negative effects on the local economy.
