The journey of Ale-Hop, founded by Vicente Grimalt, stands as a remarkable example of business growth from the Marina Alta region. The company, celebrating its quarter-century milestone in 2026, has achieved significant international expansion while maintaining its family-owned and self-financed essence.
With a network exceeding 350 stores, Ale-Hop has a presence in Spain, Portugal, Italy, and Croatia. This success is built upon a clear strategy: proprietary design, continuous innovation, and a distinctive shopping experience designed to surprise customers.
The cow installed in Ale-Hop stores has not been a mere decorative attraction, but the physical translation of the brand's character: close, fun, optimistic, and accessible.
Ale-Hop's origins trace back to 1968, when Vicente Grimalt began his commercial activities in Gata de Gorgos. Later, in 1990, he founded Clave Dénia S.A.U., which would become the precursor to the current brand. The first Ale-Hop store opened its doors in 2001 on La Paz street in Valencia, marking a turning point with an innovative retail concept.
Ale-Hop's economic figures reflect its scale: in 2024, it reported consolidated revenues of 254 million euros, with a net profit of 51 million. Furthermore, it contributed 67.5 million in taxes and made an investment of 18 million euros, employing over 2,300 people (with some sources indicating more than 2,500). These figures underscore the company's significant contribution to the economy of the Marina Alta region.
