The initiative, which aims to boost the automotive sector in the region, will allow visitors to access a wide range of over 1,000 vehicles, including new, pre-owned, and zero-kilometer units. During these days, participating establishments will offer special discounts to promote sustainable mobility and technological innovation in transport.

The opening hours for dealerships during these three days will be from 10:00 AM to 2:00 PM and from 4:00 PM to 8:00 PM. The organizers have emphasized that all vehicles for sale are backed by the Official Dealership Network, ensuring the quality of the purchases for interested customers.

As a prelude to the event, the Plaza Mayor in El Ejido has hosted a temporary exhibition featuring a selection of 36 vehicles from various brands, allowing citizens to get a first-hand look at the options that will be available during the fair. The event is organized in collaboration with the El Ejido City Council, Asempal Automoción, Imagine Marketing y Promociones, and Cajamar.