From the employment area of the Management Consortium of the Territorial Pact for Employment of La Plana Baixa, a new training block titled “Branding, Digital Marketing, and Positioning Tools” is being launched. This initiative is designed for entrepreneurs, freelancers, and small and medium-sized enterprises, with the aim of providing practical tools to strengthen their brand, improve their market positioning, and leverage the opportunities offered by digital marketing and artificial intelligence.
The training will take place at the Natiu Building in Nules, located at Colón Street, 16, on June 11, June 25, and July 9, 2026, from 3:30 PM to 5:30 PM. Interested individuals can register through the form provided by the organization.
The program consists of three complementary workshops that will address key aspects for the consolidation and growth of businesses in an increasingly digitized and competitive environment. Participants will work on issues related to brand strategy, differentiation from competitors, business communication, the use of digital tools, and the practical application of artificial intelligence in marketing actions. The training proposal has been designed from a practical and accessible perspective, aimed at enabling each participant to immediately apply the acquired knowledge in the daily management of their company or entrepreneurial project.
The first session, scheduled for June 11, will focus on the fundamentals of strategic branding. Topics covered will include optimizing digital presence, efficient use of low-cost resources, coordinated activation of channels such as social media, email, websites, and artificial intelligence, as well as defining clear and differentiating value propositions. The goal is to help attendees build a solid, coherent business identity capable of generating a real impact in their target market.
The second workshop, scheduled for June 25, will be dedicated to designing brand strategies powered by artificial intelligence. Participants will learn how tools like ChatGPT can contribute to improving business communication, optimizing digital campaigns, and generating content aligned with the values and objectives of each business. Furthermore, new trends and emerging applications that are transforming digital marketing and offering new opportunities for enhancing business competitiveness will be presented.
The final session, taking place on July 9, will focus on brand consolidation. Attendees will learn how to reinforce their positioning, better communicate their competitive advantages, and develop marketing plans adapted to the reality of their companies. Strategies for generating trust, attracting the ideal customer, long-term loyalty, and optimizing online presence with adjusted resources, fostering sustainable and profitable growth, will also be addressed.
Through initiatives like this, the Consortium continues to invest in specialized training and innovation as fundamental tools for improving the competitiveness of local businesses and generating new opportunities for economic development and employment in the region.
