Internal Promotion Key to Leading Feria Valencia

The head of a national furniture association emphasizes the importance of local experience for the management of the trade fair entity.

Generic image of a designer chair at a furniture fair, with other blurred exhibitors in the background.
IA

Generic image of a designer chair at a furniture fair, with other blurred exhibitors in the background.

A recognized voice in the trade fair business advocates for internal promotion to lead Feria Valencia, stressing the importance of understanding local idiosyncrasies and the sector.

The general director of the National Association of Furniture Manufacturers and Exporters (Anieme) has expressed support for internal promotion to lead Feria Valencia. According to this official, a deep understanding of the institution and the Valencian sector is fundamental for effective management.

"I am a strong advocate for internal promotion to lead Feria Valencia. They know the institution from the ground up, and within the organizational chart, there are highly prepared people who understand these sensitivities."

Anieme's general director
The same source has insisted on the irreplaceable role of physical trade fairs as essential meeting points for business, despite digitalization. They also pointed out the need for the tile sector to recover its own event, considering it vital for the Valencian industry.
Regarding the current situation of the furniture sector, similar uncertainty to the global economy is observed. Although the previous year closed with a 5% increase in exports, the outlook for the current year is more cautious due to factors such as logistics costs and the geopolitical situation. Anieme's management highlighted that, while they are not pessimistic, they are realistic about the international panorama.
In the Comunitat Valenciana, the sector has experienced a 2.5% decrease in export volume in 2025. This is attributed to the smaller size and greater maturity of local companies, many of which are centuries old. To reverse this trend, it is considered crucial to strengthen external promotion and for companies to understand exports as a survival necessity.
The lack of skilled labor, especially in trades such as upholsterers or carpenters, represents a significant challenge. Training in these areas is complex and cannot be fully automated, as exported furniture seeks differentiation and personalization. The resilience of Valencian companies, which are absorbing increased costs within their margins, is a key factor in maintaining competitiveness.