This positioning occurs within a context of profound business transformation, where the sector seeks moderate growth and adjusts its productive structure. Since 2019, activity has shown an average annual increase of 3.1%, driven by rising average prices and a shift in the product mix towards higher value-added ranges.
The Valencian Community continues to be the main footwear producing and exporting region, with an industrial model that combines production, commercialization, and international market positioning, with the Vinalopó regions standing out. However, this scenario coexists with changes in demand, such as a decline in per capita consumption and an increase in the online channel, along with pressure on logistics costs and international competition.
“"The footwear sector is undergoing a profound transformation, where adapting to new consumption patterns and reorienting towards higher value-added products are key to ensuring competitiveness. The Valencian Community, with Elche as its industrial epicenter, has the opportunity to lead this change thanks to its experience, quality, and internationalization capacity."
The study also points to a two-speed dynamic in the sector. Companies with an Ebitda exceeding 2 million euros have increased their turnover and maintained their margins, better absorbing cost increases. In contrast, smaller companies have seen their margins deteriorate due to rising production and logistics costs. Since 2019, footwear in Spain has accumulated a decline of almost 400 million euros in value, concentrated in smaller companies.
The digital channel is gaining importance in sales, representing 18% of the total in Spain, although below the European average of 33%. The analysis highlights the importance of brand positioning, product differentiation, quality, and traceability in the supply chain as key factors for competitiveness.
“"The sector is not facing a temporary situation, but a structural change in its business model. Companies capable of redefining their value proposition, optimizing their supply chain, and adapting to an increasingly digital and demanding environment will be those that lead growth in the coming years."
Additional challenges include the impact of the international situation on transport and raw material costs, exacerbated by geopolitical conflicts. The unfair competition from ultra fast fashion platforms is also a concern. Proposed solutions include strengthening the European market under the Made in Europe concept, promoting proximity, quality, and sustainability, and the need to strengthen alliances with footwear industries in other European countries.
