Residents and visitors can discover, test, and vote for the most innovative projects presented by four entrepreneurs. The fair will take place in a real commercial setting within the shopping center, offering startups a space to gain visibility, interact with potential customers, and test their value propositions.
The initiative aims to support entrepreneurs and startups with products aimed at the end consumer, bringing the entrepreneurial ecosystem closer to the public. José de la Uz, mayor of Las Rozas and president of Las Rozas Innova, highlighted that the fair allows startups to validate their ideas with real customers and provides visibility to projects with potential. The collaboration with Las Rozas The Style Outlets is seen as an example of support for innovation.
David de la Fuente, manager of Las Rozas The Style Outlets, emphasized the importance of supporting innovation and entrepreneurship initiatives, especially during the 30th anniversary of Spain's first outlet. He stressed that the center aims to be a space open to new ideas and shopping experiences.
Each startup will have its own stand to present and sell its products or services. The teams will receive sales training from the The Style Outlets team to enhance their commercial and customer interaction skills.
The participating companies are: Macami Biotech, specializing in microalgae-based food supplements; GeoVibes, a digital platform for travel planning; Zipper-Boots, an innovative Spanish women's footwear brand with convertible boots; and VION Nutrition, offering personalized nutrition combining technology and supplementation.
The fair will be open to the public from Friday, October 16th to Sunday, October 18th during business hours. The startup most voted by the public will have the opportunity to conduct a pilot at the shopping center.
Since its first edition in 2023, thirteen startups and projects have participated in this established event on Las Rozas' entrepreneurial calendar, selected by a committee from Hub Las Rozas Innova and the shopping center.
The fair is part of the Early Adopters Program of Hub Las Rozas Innova, which uses the city as a testing ground for startups to validate their solutions in real environments and gain metrics, visibility, and growth opportunities.
