The initiative focuses on the obstacles women encounter in the local retail sector, such as work-life balance, access to funding, and professional recognition. To address these, the project has produced educational materials, including the practical guide Women who undertake with impact, based on real experiences from various markets across the capital.
During the presentation at the Chamberí Market, the documentary I am an entrepreneur was screened, highlighting the voices of those involved. Furthermore, the project has conducted ESG footprint measurements at the Maravillas, Usera, and Villa de Vallecas markets, incorporating sustainability and governance criteria into local business management.
“"Female entrepreneurs sustain a large part of the economic and social life of the neighborhoods, but they often do so while facing invisible barriers related to work-life balance, access to resources, or lack of recognition."
The campaign has reached over 13,000 people through in-person and digital actions. As part of the outreach, a traveling photography exhibition will visit various cultural centers and Equality Spaces throughout the city until the end of May, bringing the stories of resilience and management of Madrid's merchants to the public.
