Between 60-70% of commercial time is still lost on administrative tasks, reporting, CRM management, and manual follow-ups. While public debate revolves around whether artificial intelligence (AI) will replace salespeople, an industry expert has been pointing out a different, more widespread problem for years: companies stuck for years in the same revenue bracket because their entire commercial dynamic depends on a single person rather than a robust system.

With over 23 years of experience leading sales teams in leading multinational companies such as Hilti and EAE Business School, and managing portfolios of up to 13 million euros annually, this expert now operates as an external commercial director through SINERG-IA. Her work involves advising CEOs and founders to overcome revenue stagnation.

In the last two years, she has advised more than 30 CEOs, achieving an average reduction of 35% in the founder's direct commercial work. Furthermore, she has restructured over 60 sales departments, achieving increases in productivity and commercial autonomy in less than six months in 8 out of 10 cases. Documented clients include companies that, after three or four consecutive years of revenue stagnation, broke their historical ceiling in less than a year after implementing her system.

Her analysis of artificial intelligence is precise: professionals who integrate technology into their commercial process are already displacing those who do not. This is not because AI replaces the salesperson, but because a salesperson who uses it works faster, with greater focus, and with less dependence on repetitive tasks. The expert warns that the pitfall is not technological but structural, as many companies invest in tools and abandon them due to a lack of a prior system.

The proposed methodology combines human experience with artificial intelligence to build autonomous commercial teams that do not depend on the CEO's daily presence, fostering sustainable and focused growth.