Zabalgana's 'Buy and Win' Campaign Boosts Local Commerce

From April 15 to May 15, 42 local businesses will offer prizes to encourage consumption in the neighborhood.

Generic image of a shopping bag with a blurred background.
IA

Generic image of a shopping bag with a blurred background.

The commerce in Zabalgana neighborhood has launched the 'Buy and Win' campaign, running from April 15 to May 15, rewarding purchases in 42 businesses and promoting local consumption.

Driven by Gasteiz On and Zabalgana Batuz, this initiative aims to highlight the importance of small, local businesses, valuing customer loyalty and close relationships. The campaign will reward purchases made and data provided in establishments, granting access to a draw for attractive prizes.
To participate, simply make a purchase at any of the participating businesses, write your contact details on the back of the receipt, and deposit it in the establishment's ballot box. Each purchase counts as one entry, so the more you buy, the greater your chances of winning a prize.
A total of 42 businesses are taking part, including bars, food stores, pharmacies, hairdressers, and beauty centers. This diversity ensures that almost any purchase can become an entry.

Shopping in the neighborhood has something special. They know you, they recommend things to you, they save what you like… and now, it can also come with a prize.

Among the prizes in the draw are a 50-euro Regala Gasteiz card, a weekend trip for two people, and tickets for Baskonia and Alavés matches. The Regala Gasteiz card allows spending in other city businesses, creating a virtuous cycle for the local economy.