Last Friday, Sports Emotion opened its doors with two new stores in Vitoria-Gasteiz, located in El Boulevard shopping center. The inauguration generated considerable anticipation, with queues forming before opening, demonstrating the great interest from fans.
These spaces, named Fútbol Emotion and Basketball Emotion, offer a different concept from conventional sports stores, focusing on technical products, official kits, and specialized footwear. Furthermore, they strongly commit to NBA products and sports culture.
“"We wanted to be present in Vitoria-Gasteiz, a city that loves both these sports so much. Our ambition is to offer both players and fans the entire catalog we have available online."
While Fútbol Emotion covers everything from technical boots to specific goalkeeper equipment, which was the brand's origin, Basketball Emotion offers a wide range of NBA products and sports culture with brands like Jordan or Kobe. Customers have highlighted the variety and specialization of the offering, allowing them to find items not available in other stores in the city.
The company's journey began over two decades ago, when it was founded in Zaragoza as Soloporteros, specializing in goalkeeper equipment. Over time, it expanded its catalog and in 2017 was rebranded as Fútbol Emotion. The leap into basketball came with Basketball Emotion in 2023, following the acquisition of Basket Revolution, with former NBA player José Manuel Calderón as a partner and ambassador.
