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Gipuzkoa's Hotel Sector Improves Profitability in March Despite Occupancy Drop

Despite a slight increase in arrivals, hotel occupancy and average length of stay declined in the territory during March 2026.

Generic image of a hotel key card on a reception desk.
IA

Generic image of a hotel key card on a reception desk.

Gipuzkoa's hotel sector experienced mixed performance in March 2026, with a slight increase in arrivals but a decline in occupancy and average stay, offset by improved profitability.

The hotel sector in Gipuzkoa showed divergent trends during March 2026. Tourist arrivals increased by 0.3% compared to March 2025, with 115,911 visitors registered. However, overnight stays decreased by 2.1%, indicating a shorter duration of visits or an adjustment in effective demand.
Regarding occupancy levels, Gipuzkoa experienced a slight decline, consistent with the overall trend observed across Euskadi. Regionally, occupancy fell by 1.1 percentage points compared to March 2025, both for beds (47.5%) and rooms (59.1%), suggesting a reduced utilization of hotel capacity.
In contrast to this moderation in occupancy, profitability showed a positive development in Gipuzkoa. The average daily rate (ADR) reached 100.3 euros, surpassing the average for Euskadi and also outperforming Bizkaia and Araba. This trend was particularly pronounced in Donostia, where the ADR rose to 113.7 euros.
Concurrently, revenue per available room (RevPar) grew by 6.6% across Euskadi, reaching 57.1 euros. This indicates that, despite the slight drop in occupancy, hotels are managing to improve their revenues thanks to increased pricing. In Gipuzkoa's case, this context suggests a strategy focused on profitability rather than volume, compensating for lower occupancy with higher rates.

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