The Rioja Alavesa brand will be the central theme of a new edition of Arkabia's Capital Forum, an event scheduled for this Friday, available for live streaming from 10:00. Six professionals from the tourism, enology, and marketing fields will share their success stories, emphasizing the critical role of a brand in helping a product like wine secure its own competitive and prestigious place in a globalized market.

Among the participating experts are Pauline de Limerville, General Director of the Union des Marques de Champagne; Pilar Domingo, Managing Director at Design Bridge (a global branding agency); Jesús Jean Arnedo, General Manager at Minor (the holding company owning NH Hoteles); Daniele Manzone, Director of the I Vini del Piemonte Consortium; and Pablo Echávarri, Export Director for Marqués de Riscal.

The event will be moderated by Javier Ruiz de Galarreta, president and founder of Araex, who will detail the impact of Rioja Alavesa wine on the GDP of Araba and Euskadi. The presentations and final dialogue will be interspersed with a tasting of Rioja Alavesa wines, led by Pedro Ballesteros, Spain's first Master of Wine.