The session, titled "Moving Better: How Digital Platforms Transform Citizen Experience," focused on the key role of these digital tools in urban mobility. It addressed the challenges and opportunities arising from the integration of services, data, and new technologies to create simpler and more efficient travel experiences.
The debate, moderated by Francesc Delgado, Director of New Mobility at BSM, featured insights from Josep Almirall, Experience Research Manager at NTT Data; Francesc Varela, Founder and CEO of Nexus Geographics; and Xavier Tejero, Product Manager & Service Manager at Ayesa Digital. The experts shared their perspectives on the evolution of digital platforms and their impact on city mobility.
Participants agreed that the future of digital mobility lies in reducing the complexity of daily commutes, moving towards more fluid, personalized experiences centered on user needs. The potential of data, geolocation, and artificial intelligence to eliminate friction and simplify access to mobility services was highlighted.
The discussion also explored how digital platforms are evolving towards models that better anticipate and support citizens' needs, thereby enhancing their overall mobility experience.
