The opening of the new establishment, located on Boters street number 6, marks a turning point for the brand, which until now had its most discreet store in its city of origin. The new premises, which triple the previous space from 50 to almost 300 square meters, have been designed to merge fashion and art.
Dozens of people gathered from early morning, and some even from Friday night, to be the first to enter. The brand had announced that the first 50 attendees would receive a key-shaped necklace, one of its most recognizable symbols, personally delivered by one of the co-founders.
“"I slept on the street to be the first."
The new space, named 'Masía Gallery', dedicates the lower floor to clothing and accessories sales, while the upper floor functions as an art gallery. Currently, it exhibits dresses intervened with paint, with an artistic program curated by the Urvanity Projects platform, which inaugurated the space with an exhibition by artist Carlota Pérez de Castro.
With this opening, Nude Project now has 11 physical stores in cities such as Madrid, Valencia, Amsterdam, Berlin, Milan, and Rome, consolidating its international growth, especially through the online channel, which already accounts for more than half of its sales.
