La Selva Commerce Federation Promotes Local Businesses on TikTok

The initiative aims to connect with young audiences and increase the visibility of local businesses in the region through creative videos.

Generic image of a mobile phone with the TikTok app and local shops in the background.
IA

Generic image of a mobile phone with the TikTok app and local shops in the background.

The La Selva Commerce Federation has launched an innovative TikTok campaign to boost local commerce, aiming to connect with younger audiences and increase the visibility of local businesses.

This digital initiative, running until May 23, actively involves commercial associations from various towns in the region, including Arbúcies, Sant Hilari Sacalm, Santa Coloma de Farners, Vidreres, Sils, and Maçanet de la Selva.
The campaign focuses on creating short, dynamic videos that promote local establishments, products, or services. The main goal is to strengthen the commercial fabric and encourage local consumption among residents.
Participants can submit their content in five local categories and two regional ones. After the submission period, a voting phase will open from May 26 to May 31 to select the best videos of the campaign.
To ensure alignment with the initiative's objectives, all submitted videos must feature associated businesses that are part of the campaign, thereby ensuring that the promotion directly benefits participating local enterprises.