The food and beverage company Pascual has invested over 10 million euros in acquiring five coffee sector companies between July 2025 and March 2026. Two of these acquisitions were made in Andalusia, adding Cafés Zaidín and Cafés Granada to its portfolio. This strategy is part of a broader plan that includes selective integrations, alliances with local partners, and further acquisitions to drive growth across all its business lines, from mineral water to juices and coffee.
Facing a 1% annual decline in its dairy business, primarily attributed to the falling birth rate, Pascual is making a strong commitment to the coffee segment in the hospitality channel. The other three acquired companies are located in Girona (Coffe Center), Alicante (Cafés Damasol), and Murcia (Cafés Pérez Campos). Cafés Zaidín, based in Peligros (Granada), employed half a dozen workers and reported a turnover of 1.7 million euros in 2024, with a profit of 64,372 euros.
Pascual, which aims to reach 1 billion euros in revenue by 2027 (currently at 929 million euros), is focused on diversification and operating with greater autonomy. The company, with 2,100 employees and six industrial plants (one in Palma del Río, Córdoba), is undergoing a digital and sustainable transformation. CEO César Vargas aims to make the company more agile and valuable, with decentralized management where each business unit functions as an autonomous entity.
Pascual's structure is organized into distinct companies: Dairy, Hydration, Coffee for Horeca, International, and Qualianza (its distributor). The goal is to maximize margins, grow through alliances and acquisitions, and enhance service to hospitality businesses to expand their product offerings.
