An annual market report for 2025-2026 highlights that Málaga and the Costa del Sol have become strategic destinations for luxury property acquisition by foreign clients. The scarcity of supply versus intense demand maintains price pressure in the most sought-after areas, although the current cycle is described as more mature and selective.
The presence of international buyers is significant, exceeding 60% of transactions in many coastal towns in Málaga. In municipalities such as Marbella and Benahavís, this percentage reaches peaks of 90% to 95%, underscoring the region's global appeal.
“"Prices remain very competitive compared to other European capitals like Paris or London. Luxury continues to be a fundamental pillar in the markets of Costa Brava, Marbella, and the Balearic Islands, but it has also diversified into other areas such as the Costa Blanca."
The provincial capital, Málaga, has experienced significant consolidation in this sector. Its economic dynamism, driven by an ecosystem of services, innovation, and technology, along with a rich cultural heritage and excellent connectivity, position it as a safe option for both living and long-term investment.
In high-demand areas of Málaga capital, the average price per square meter exceeds 5,000 euros, reaching 7,000 euros in areas like La Malagueta or Pacífico, and around 6,000 euros in the Historic Center. These enclaves have registered increases of between 12% and 17% in the last year, reflecting solid demand with prospects for continuity.
Other locations such as Manilva and Casares are presented as attractive alternatives with more competitive prices, while Benalmádena, Estepona, Fuengirola, Torremolinos, and Mijas also show an active market with a strong international component, especially from British, German, and Scandinavian buyers.
