The career path of a local businessman has taken a significant turn, moving from marble quarrying to artisanal cheese production. This shift has culminated in the creation of one of the most prominent cheese factories in the province, Quesería Seronés Artesano, a company that has been in operation for over a decade and has garnered numerous accolades for the quality of its products.
The decision to venture into the cheese sector arose after a period of unemployment, leveraging the abundant local raw material, such as high-quality goat's milk. This project, though demanding in sacrifice and daily effort, has proven to be a success, establishing itself in the market and projecting a promising future.
“"With so much raw material available in the region, high-quality goat's milk, we thought about setting up the cheese factory, and that's where the journey began. A lot of sacrifice, a lot of daily effort, and for now, we've been going for eleven years."
Specialized training was key for this entrepreneur, who completed courses at Ifapa de Hinojosa del Duque and internships at a cheese factory in Málaga. Currently, the company produces around 400 kilos of goat cheese monthly in various varieties, including semi-cured cheeses with truffle, chili, almond, or walnut coatings, as well as fresh cheese and cottage cheese.
Production is characterized by its artisanal nature and the exclusive use of milk from farms close to Serón. Constant innovation is a fundamental pillar for the cheese factory, which seeks to differentiate itself from large companies through the quality and flavor of its products. This strategy allows them to compete in a demanding market, where excellence is the key to success.
“"If you don't innovate, you're dead. You can't keep doing what's always been done; you have to differentiate yourself in quality and flavor from large companies. Small businesses must champion quality."
The cheeses from Serón are primarily marketed in the province of Almería, parts of Granada, and notably in Barcelona, thanks to commercial relationships established at the Feria Alimentaria. Furthermore, the company annually participates in the Feria de Sabores organized by the Diputación in Almería, an event that has been crucial for its visibility and growth.
