During an event in Córdoba, the Head of Media Clients at Google Cloud Spain addressed concerns about the ethical and professional limits of artificial intelligence. Discussions covered its application in areas such as justice, companionship for the elderly, and its use in educational services, highlighting the need for responsible integration.

In the labor sector, the expert acknowledged that AI could eliminate certain jobs, particularly in fields like law, programming, and content creation. However, she also stated that this technology would generate new professions that do not yet exist, underscoring a period of constant transformation.

Despite advancements, the expert argued that AI makes mistakes and will always require human supervision, mitigating fears of complete replacement. She cited the judicial sector as an example, where a judge should not use AI to issue rulings but could use it to summarize content, though she acknowledged the difficulty of regulating its impartiality.

The integration of AI into education is fundamental, according to the manager, for new generations to become advanced users. Concerns about the energy consumption of this technology were also addressed, with anticipation of significant future reductions. Additionally, the potential of AI to accompany elderly individuals was mentioned, opening a moral debate on its implementation in situations of unwanted loneliness.

Finally, the importance of brands and cybersecurity was highlighted, with initiatives like Glasswing aimed at strengthening digital protection. Regarding AI-generated content, clear restrictions remain, such as the prohibition of sexual material and the use of filters on minors, and the need to differentiate human-created content was emphasized.