Rolser of Pedreguer Develops Innovative Walker-Carts Designed by Young Talent

The Marina Alta company collaborates with Dani Redondo to launch a product inspired by the dignity of the elderly.

Image of a modern design walker-cart.
IA

Image of a modern design walker-cart.

The Pedreguer-based company Rolser, specializing in shopping trolleys, is developing innovative walker-carts, a project by young designer Dani Redondo, expected to hit the market in a couple of years.

This project stems from a commitment to fostering intergenerational communication and supporting new talents. Dani Redondo, a final-year Product Design student, conceived the idea after observing his grandfather, who was reluctant to use traditional walkers due to embarrassment.

"My grandfather started using them, but he didn't want to leave the house with them."

Dani Redondo · Designer
Redondo's research led him to residences and streets, where he found a similar response: many elderly people preferred using shopping trolleys over walkers, which were perceived as stigmatizing. This observation prompted him to design walker-carts inspired by the functionality of bicycles and baby strollers, aiming for greater sensitivity in design for the elderly.
For his final project, Redondo interviewed physiotherapists, orthopedists, and a hundred elderly individuals. One of them, Isabel Gandia, aged 87, suggested the name Ocellet for the product, which was eventually named Rondine, meaning 'swallow' in Italian, a symbol of freedom.
Dani Redondo presented his prototype, Rondine, to Rolser as part of his training internship. Vicent Server, a company representative, highlighted the young designer's thorough preparation to integrate the product with Rolser's existing line, a company with sixty years of history and constant evolution.