Organized by the Department of Commerce and Smart City together with the Paterna Municipal Market, Multipaterna, and Paterna Unió de Comerç, the fair will bring together more than 60 local businesses. These establishments will take to the streets to showcase their offerings and engage with citizens in a dynamic and participatory environment, as highlighted by the council in a statement.
In addition to commercial activity, the fair is structured into four differentiated spaces: the Open Stage, the Creative Space, the Stands Space, and the Boost Your Brand Space. These areas will host workshops, exhibitions, talks, raffles, and concerts aimed at all audiences.
“"This fair is a unique opportunity to give visibility to our local businesses and bring them closer to the public in an open, dynamic, and participatory environment. We promote consumption in local commerce and create a meeting space that revitalizes the local economy and strengthens the bond and loyalty between businesses and residents."
Hospitality will play a leading role in this edition with a gastronomic area that will allow attendees to enjoy culinary proposals throughout Saturday and Sunday morning. The Saturday program will include a wide variety of activities such as dance shows, creative workshops, exhibitions, concerts, and talks.
Among the commercial entertainment, the live performance by El Canto del Lobo, a tribute to El Canto del Loco, stands out from 1:00 PM. On Saturday night, from 9:00 PM to 11:15 PM, there will be a tribute concert to Estopa with Destrangis.
Finally, the Paterna Trade Fair is the first regional fair to be part of the Interfires de Pactem Nord and Facenord program. This program will allow people who visit up to three trade fairs in the region to enter a draw for 3,000 euros, thanks to Caixa Popular.
