Milmoh and Serigrafic Drive Digitalization and Robotization in Elche
Technology consultancy Milmoh and visual branding firm Serigrafic collaborate to modernize processes and enhance operational efficiency in Elche.
By Vicent Garcia Beltran
••2 min read
IA
Generic image of a robotic arm on an industrial production line, with digital screens in the background.
Technology consultancy Milmoh and visual branding firm Serigrafic, based in Elche, have initiated a collaboration to transform the latter's operational efficiency through digitalization and robotization.
Following a two-month comprehensive analysis of Serigrafic's workflows, Milmoh has designed an integral plan aimed at modernizing the company's technological infrastructure. The primary goal is to reduce direct costs by eliminating repetitive tasks and increasing overall productivity.
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"During the two months of auditing, we identified clear digitalization opportunities. The purpose of our action is the robotization and automation of processes using AI and specialized agents, in addition to the introduction of Zibloh software as a key AI tool to eliminate repetitive tasks."
Juanjo Milla, CEO of Milmoh, emphasized that his company positions itself as a long-term partner and trusted technological advisor for Serigrafic. For its part, Serigrafic values the immediate impact these technologies will have on customer service and business profitability.
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"We will create a digital twin of practically the entire process flow of the company. From when a client opportunity enters until the material is installed and collected, everything now has a reflection in the digital area to manage it with more quality and fewer processes. We knew that technology had to provide us with better profitability and efficiency, and we are already noticing it."
José Manuel Belda, Serigrafic's CFO and leader of the implementation process, highlighted that this transformation not only seeks savings but also the revaluation of the human team. These tools allow personnel to be assigned to higher value-added tasks, enabling them to focus on strategic issues, greater market knowledge, and closer contact with clients.
Milmoh is a leading consultancy in technological and AI advisory, guiding companies in their transition towards automation and the adoption of new tools, offering continuous training for teams. Serigrafic, founded in 2000, is a firm specializing in visual branding with a strong national presence and experience in international projects in countries such as Ireland, Austria, France, Italy, Germany, Portugal, and Andorra.