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Diario PYME

Masymas Achieves Record Sales of 440 Million and Will Invest 15 Million in New Supermarkets

The supermarket chain, based in Pedreguer, increased its sales by 4.3% and plans new openings in Calp and Sueca.

Generic image of a shopping cart in a supermarket aisle, with blurred shelves in the background.
IA

Generic image of a shopping cart in a supermarket aisle, with blurred shelves in the background.

The Masymas supermarket chain, with its registered office in Pedreguer, closed the last financial year with record revenues of 440.3 million euros, a 4.3% increase from the previous year, and plans to invest 15 million euros in new openings and renovations for the current year.

The company recorded a 3% increase in product volume and ended 2025 with 115 supermarkets across the Valencian Community and the Region of Murcia. Of these, 45 operate under the Masymas Basic brand, which groups its smaller stores.
During 2025, the company allocated 15 million euros to store openings and renovations. Noteworthy among these was the inauguration of its fourth supermarket in Dénia, its largest, with an investment of 4 million euros and a surface area of 1,500 square meters. It also opened a new store in Las Torres de Cotillas (Murcia) and undertook a comprehensive renovation of an establishment in San Vicente del Raspeig (Alicante).
The expansion will continue in 2026 with a further investment of 15 million euros. Two new establishments are expected to open, one of which will be located in Marina Alta, specifically in Calp, on Avenida de la Diputación. Additionally, another store will open in Sueca (Valencia), and a comprehensive renovation will be carried out at a location in El Grao de Castellón (Castellón).
This investment has also driven the evolution of the store model, with the Kitchen section now present in 28 supermarkets and the fish counter in 23. Currently, the company employs 2,763 people. In 2025, the company invested 1.7 million euros in measures against food waste, preventing the loss of 2,400 tons of food.
Social commitment was reinforced with the donation of 700 tons of food through collaboration with 35 local entities. The year was also marked by the April 2025 blackout, which affected 70 stores and necessitated the preventive withdrawal and destruction of over 60 tons of product. In terms of customer loyalty, Masymas customers have saved a total of 4.5 million euros with their loyalty card, now reaching 227,000 households.
With this sustained expansion strategy, the chain has increased its revenue by nearly 50% in the last five years, rising from 300 million euros in 2019 to over 440 million in the current financial year. This consolidates its position as the third-largest distribution firm by turnover headquartered in the Valencian Community and one of the largest companies in Marina Alta by sales volume.

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