This agreement aims to consolidate dialogue between the manufacturer and the end-user at a time when the electric automotive market has reached a mature phase. The collaboration seeks to improve the driver's experience through three fundamental pillars: outreach, training, and joint research.
For the association, this partnership adds the manufacturer's perspective to an ecosystem already involving various sector operators. Meanwhile, the car company intends to strengthen its electrification strategy by offering a range of vehicles that adapt to the real needs of customers.
The agreement includes conducting studies and projects to incorporate driver feedback into the sector's strategic decisions. Additionally, members of the association will gain access to special conditions on the brand's offerings, with details to be announced soon.
