The Alicante-based company has focused on expanding its commercial network outside of Spain, with special attention to the United States and various countries in Northern Europe. This strategy seeks to gain capillarity and presence in sales points, adapting to changes in consumption and consolidating foreign markets.

The firm has reorganized its operations in the United States, where it now works directly with commercial agents. It currently has three representatives in that market and plans to expand this number in the short term with the incorporation of new profiles to strengthen its positioning. The objective is to consolidate its growth in a country that the company considers a priority for its global expansion.

Thus, the company seeks to increase its presence through a broader network that allows it to access more sales points and improve its interaction with multi-brand clients. It also maintains its interest in the European market, where it continues to explore growth opportunities both in countries where it already operates and in new locations it considers to have potential, such as Scandinavian countries.

The company's strategy is based on international growth and the adaptation of its offering. It identifies changes in consumer preferences, with a greater demand for versatile products. Within its catalog, more formal lines show positive evolution, while categories such as sneakers maintain their presence.

The company is also working on the development of new categories to diversify its offering and respond to emerging trends. Among these is the so-called barefoot footwear, a line that introduces variations in design and concept compared to traditional models. This type of product has begun to gain presence among certain consumer segments, especially among younger people.

The company's trajectory dates back to 1925, when one of the founders began the business activity. Since then, the business has remained linked to the family, which now has four generations involved in management. Currently, the management remains in the hands of family members, with responsibilities distributed across different areas of the business.