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Diario PYME

Carrefour Opens New 'City' Store in Valencia City Center

The supermarket chain strengthens its presence in the capital with a store format designed for areas with high tourist and business traffic.

Image of an urban corner with pedestrian traffic and office buildings, with a retail establishment in the foreground.
IA

Image of an urban corner with pedestrian traffic and office buildings, with a retail establishment in the foreground.

The Carrefour chain is strengthening its presence in Valencia with the opening of a new establishment in the city center, adopting the 'City' format for areas with high tourist and office traffic.

This new point of sale, which revives the company's 'City' model in 2024, will be located at one of the busiest corners of the city center: the intersection of Roger de Lauria street and Russafa promenade, just a few meters from the City Hall square.
The 'City' format is designed for urban and central environments, focusing on convenience and immediate consumption. It offers prepared food and ready-to-eat products, adapting to smaller premises in historic centers or business districts.
The space, previously occupied by Vodafone, will require renovation before its opening. This initiative consolidates the commercial shift in the area, where large operators have given way to businesses linked to proximity retail and food. There is no set opening date yet.
With this opening, the company adapts its offering to new consumption habits in the city center, characterized by faster and more frequent purchases, as well as the growing presence of tourism. The choice of this location responds to both the high pedestrian flow and the commercial attractiveness of the surroundings, one of the most dynamic in Valencia.

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