Social networks are no longer just for generating visibility
For years, companies have used Instagram, Facebook, or TikTok primarily to gain followers and increase their visibility. However, the evolution of e-commerce is leading brands towards a new model where social networks themselves become points of sale.
BIGfoot | Proyectos Digitales, a digital consultancy based in Valencia, specializes in helping retail companies seize this opportunity by implementing Social Commerce solutions.
For years, companies have used Instagram, Facebook, or TikTok primarily to gain followers and increase their visibility. However, the evolution of e-commerce is leading brands towards a new model where social networks themselves become points of sale.
BIGfoot | Proyectos Digitales, a digital consultancy based in Valencia, specializes in helping retail companies seize this opportunity by implementing Social Commerce solutions.
From content to sale
The goal is to reduce the distance between product discovery and purchase. When a user sees a product in a post, video, or live stream, they can directly access the item's details and start the purchase process in seconds. To achieve this, BIGfoot | Proyectos Digitales implements and optimizes tools like Instagram Shopping, Facebook Shop, and TikTok Shop, connecting them with e-commerce platforms such as WooCommerce, PrestaShop, or Shopify.
The goal is to reduce the distance between product discovery and purchase. When a user sees a product in a post, video, or live stream, they can directly access the item's details and start the purchase process in seconds. To achieve this, BIGfoot | Proyectos Digitales implements and optimizes tools like Instagram Shopping, Facebook Shop, and TikTok Shop, connecting them with e-commerce platforms such as WooCommerce, PrestaShop, or Shopify.
TikTok Shop, the new revolution in digital commerce
The arrival of TikTok Shop in Spain is transforming how consumers shop online. Videos, live streams, and collaborations with creators enable immediate sales within the platform itself. As explained by Xavi Lluch, founder of BIGfoot | Proyectos Digitales: “Companies can no longer limit themselves to publishing content and expecting results. Today, social networks must be an active part of the sales process and become a natural extension of the online store.”
The arrival of TikTok Shop in Spain is transforming how consumers shop online. Videos, live streams, and collaborations with creators enable immediate sales within the platform itself. As explained by Xavi Lluch, founder of BIGfoot | Proyectos Digitales: “Companies can no longer limit themselves to publishing content and expecting results. Today, social networks must be an active part of the sales process and become a natural extension of the online store.”
“"Followers are important, but sales are what grow a business. Our job is to convert the attention generated by social networks into real sales opportunities"
A results-oriented approach
In addition to technical implementation, BIGfoot | Proyectos Digitales develops comprehensive Social Commerce strategies that include digital audits, catalog optimization, advertising campaigns, process automation, team training, and conversion-oriented content creation. The goal is for social networks to cease being solely communication channels and become a real source of income for the company.
In addition to technical implementation, BIGfoot | Proyectos Digitales develops comprehensive Social Commerce strategies that include digital audits, catalog optimization, advertising campaigns, process automation, team training, and conversion-oriented content creation. The goal is for social networks to cease being solely communication channels and become a real source of income for the company.
Valencia as a starting point
From Valencia, BIGfoot | Proyectos Digitales works with businesses and brands from various sectors looking to adapt to new digital consumption habits and leverage the potential of social selling to drive their growth.
From Valencia, BIGfoot | Proyectos Digitales works with businesses and brands from various sectors looking to adapt to new digital consumption habits and leverage the potential of social selling to drive their growth.
