The event will take place next Tuesday, May 5, at 10 AM, at the Finca Santa Luzía Events Hall, in Sant Joan d’Alacant. The conference, titled “Wave or Tsunami?”, will aim to reflect on the magnitude of technological change facing organizations.

The speaker, with a community of over 600,000 subscribers on his YouTube channel, has established himself as a reference in technology popularization. His career includes more than a decade as a professional photographer before shifting towards AI in a self-taught manner.

In recent years, he has participated as a speaker in nearly 200 conferences, business forums, and training programs. His style combines conceptual explanation with practical demonstrations, showing how AI is already being used in sectors such as commerce, industry, logistics, communication, and professional services.

The conference will address a central issue for the business sector: whether artificial intelligence represents a wave that can be managed over time or a tsunami that will force a complete rethinking of business models.