The company, specializing in managing collection infrastructures for businesses, has deployed advertising on the Madrid metro and bus shelters. This initiative strategically coincides with the South Summit, a key event for the European startup ecosystem.
The campaign, conceived and developed by Zru's internal team under the creative direction of Adrián Miranda, CDO and Co-Founder, adapts the visual language of urban transport to the payment sector. Each advertisement interacts with its surroundings, using metro maps and bus routes as metaphors for Zru's payment infrastructure, designed to facilitate seamless transactions without users perceiving the underlying technical complexity.
Zru's technology enables companies to manage all their collections from a single point, improving payment acceptance rates by up to 24% and recovering 12% of lost transactions through an automatic fallback system. The platform operates in 174 countries and supports over 200 payment methods.
“"CFOs and payment managers need total control over their collection infrastructure, without relying on technical developments every time they want to adapt to the market. At Zru, we have built the layer that makes this autonomy possible, and we are seeing more and more companies seeking a solution like ours to control their payments and ensure customers continue to buy smoothly."
Zru positions itself as a Spanish platform that facilitates comprehensive collection management, highlighting its global operational capacity and improved transaction efficiency.
