On June 4th, the opening of the new facilities, situated at Carretera de Fuencarral, 14, brought together over 250 guests, including motorcycle enthusiasts, customers, brand representatives, and company executives.

This center is part of the growth strategy of Vian Motomobile, the two-wheel division of Vian Automobile, and featured participation from key national and international figures from Triumph Motorcycles, such as General Manager Spain, Borja Sekulits; Chief Commercial Officer, Paul Stroud; and European Regional Director, Andy Gawthorpe.

Borja Sekulits highlighted the dealership's strategic location for bringing the official network's sales, advisory, and after-sales services closer to customers. Meanwhile, the commercial director general of Vian Automobile, Juan Carlos Ruano, emphasized the importance of this opening as another step in the collaboration between both companies, following the successful launches of Triumph Zaragoza and Triumph Pamplona in 2023.

The facilities, spanning nearly 1,000 square meters, are distributed across two interconnected blocks. They include 400 sqm for new motorcycle display and sales, 260 sqm for the after-sales area, and dedicated zones for boutique, accessories, pre-owned motorcycles, test rides, and visitor parking. The workshop is equipped with advanced technology for maintenance and repair.

During the inauguration, attendees had the opportunity to explore the complete Triumph 2026 range, featuring models from the Adventure families (Tiger 660, 800, 900, and 1200), Modern Classics (Scrambler, Bonneville), the sporty Daytona, the 400 range models, Roadster motorcycles (Trident, Speed Twin, Street Triple), and the powerful Rocket 3 Storm.

This marks the third Triumph location managed by Vian Automobile, which began its partnership with the British brand in January 2023 with Triumph Zaragoza and continued with Triumph Pamplona in June 2023. The new Alcobendas center solidifies the group's presence in the region.