Google Launches 'Preferred Sources' for News Personalization

The new tool allows users to prioritize specific media outlets in their search results and news services.

Generic image of a mobile phone displaying a news application with a star icon.
IA

Generic image of a mobile phone displaying a news application with a star icon.

Google has rolled out a new feature, named 'Preferred Sources', empowering users to select and prioritize the media outlets they wish to see in their search results and news services.

This innovation marks a significant step forward in personalizing digital information consumption. Readers now have greater control over the content appearing in sections like 'Featured News' or in search engine news results, allowing them to highlight media they deem more reliable, relevant, or locally pertinent.

You will have priority access to their content in certain information searches. You will be able to customize the information you receive based on the media you trust. Local and regional news produced by specialized media will gain visibility.

The feature aims to lessen reliance on general recommendation algorithms, enabling users to configure their news experience. By selecting a media outlet as a preferred source, its content is ensured greater visibility in relevant searches.
To activate this option, users need to mark the star or corresponding selection box next to their desired media outlet and save the changes. This measure empowers readers, giving them the authority to decide which news sources they want to have a more prominent presence in their daily digital lives.