Entrepreneurship is often more about sustaining a business single-handedly, making tough decisions, and seeking support than about grand headlines or perfect success stories. With this reality in mind, Crescendo Inspira, an initiative by Crescendo Impulsa, will take place in Vallecas on June 17th.
The event is scheduled from 10:00 AM to 2:00 PM at the Vivero Puente de Vallecas, located at Calle Diligencia, 9. Admission is free, with limited capacity, and registration will remain open until June 16th via the official event website.
Under the motto ‘Companies that inspire companies’, the event will gather small business owners and entrepreneurs from Madrid to share genuine stories, learnings, and establish useful connections. It serves as a platform for unfiltered discussions on the challenges of starting and running a business, including loneliness, creativity, resilience, and the need for mutual support.
The program combines inspiration, conversation, and networking with a clear objective: to create a robust support network for individuals driving business projects from a local and everyday perspective.
One of the panel discussions, titled ‘Living while sustaining your company’, will focus on work-life balance when a business relies almost entirely on the owner. Participants include Carmen Rubio (Director of CR Alto Potencial en Valor), Carmen Chacón (therapist at SISTEMAS, S.L.), Yolanda Aguilera (CEO of Working Us!), and Mª Ángeles González (economist and financial consultant). The session will be moderated by Marta Sancho.
The second panel, ‘Stories that move businesses’, will highlight entrepreneurial journeys that have overcome barriers. Speakers will include Yarlenis Martínez (Director and Manager of Albúfera Inmobiliaria), Luciana C. Garimaldi (editor and communicator for Empresas con Impacto), and Elena Velasco (Director of LBERXO Exoneración de Deudas). Marta Cereceda will moderate this discussion.
Crescendo Impulsa, founded by Azucena Fraile and Mar González, is presented as the first brand club designed for small businesses to grow with support, trusted collaborations, and real opportunities, using branding as a growth tool.
“"Small business owners in Spain need spaces to truly grow. Crescendo Impulsa is that place where you stop growing alone and find a network of support and collaboration that propels you forward."
The event aims precisely to ensure that entrepreneurs do not feel alone in facing the daily challenges of their businesses and can find new alliances to move forward.
The Crescendo Inspira event will take place on June 17th, 2026, from 10:00 AM to 2:00 PM, at the Vivero Puente de Vallecas (Calle Diligencia, 9, Madrid). Admission is free with limited capacity, and registrations close on June 16th.
