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Diario PYME

Colmenar Viejo Boosts Digital Marketing for Local Entrepreneurs

The event, organized by the City Council, will offer practical tools and networking dynamics to enhance business visibility.

Generic image of a networking event with entrepreneurs.
IA

Generic image of a networking event with entrepreneurs.

The Colmenar Viejo City Council, through its Department of Business Development, Economy, and Employment, has organized a networking event focused on digital marketing for local entrepreneurs and businesses, to be held on May 6th at the IES Ángel Corella.

This initiative aims to enhance the visibility of businesses in Colmenar Viejo through the use of accessible and practical digital tools. The event is part of municipal actions designed to strengthen the business fabric and generate new growth opportunities in the locality.
The event, titled Boost Your Brand: Digital Marketing for Businesses and Entrepreneurs, will take place between 3:00 PM and 5:00 PM. Its program combines training sessions with interactive activities for participants.
Key topics to be covered include a presentation on digital marketing strategies applied to 2026, addressing trends, content creation, and automation. Practical case studies tailored for businesses with limited resources will also be presented, along with an introduction to using artificial intelligence in content generation. The goal is to provide applicable resources that enable businesses and entrepreneurs to increase their online presence and attract customers in the digital environment.
The event will feature structured networking dynamics, designed to facilitate the exchange of experiences and the creation of professional contacts. Attendees will be organized into thematic tables focused on visibility, customer acquisition, and social media. In each round, participants will rotate groups to present their projects, identify marketing challenges, and explore potential collaborations, thereby optimizing time and fostering synergies.
Registration for this event, which is part of the commemoration of Entrepreneur's Day (celebrated on April 16th), will remain open until April 30th. Places will be assigned on a first-come, first-served basis until capacity is reached. Interested individuals can register through the form provided by the City Council. The Entrepreneurship Classroom of IES Ángel Corella, located in the La Mina Industrial Park, will host the event.

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