Burekísimo, a chain specializing in burek—a thin, crispy pastry of Ottoman origin—expects a significant rise in sales during the World Cup. The company forecasts an increase of more than 25% in its orders, driven by the consumption of delivery food associated with sporting events.
This growth is particularly anticipated through delivery platforms like Glovo and Uber Eats, where increased activity has already been observed. The presence of fans from countries such as Bosnia and Herzegovina, Croatia, and Turkey, where burek is a daily staple in gatherings and celebrations, is a key factor in the company's strategy.
Burekísimo views the World Cup as an opportunity to introduce this gastronomic specialty to Spanish audiences, leveraging the festive atmosphere. The participation of national teams with a burek-consuming tradition has already boosted interest in the tournament's early stages.
To capitalize on this demand, the company is introducing its 'Party Box', a selection of mini bureks in various flavors, inspired by the Balkan and Mediterranean custom of sharing food during events. This offering aims to provide an alternative to more common choices like pizzas or burgers.
“"Many customers grew up watching matches accompanied by burek. We wanted to bring that experience to Madrid and offer an option designed to discover different flavors and enjoy football in a different way."
The house specialty, burek, is handcrafted with thin, crispy dough, filled with meat, cheese, vegetables, and available in vegetarian and vegan options. Under the slogan "Real food, street mood", the company promotes a contemporary take on Mediterranean street food using ingredients like extra virgin olive oil and butter.
The company sees the World Cup as a platform to introduce this popular Balkan and Turkish delicacy to new consumers, capitalizing on growing curiosity for international cuisine and the rise of viewing parties.
