Bodegas Marqués de Riscal, in Elciego, hosted this Wednesday the annual assembly of the Association of Family Businesses of Euskadi (AEFAME), under the theme 'Roots that grow together'. At the event, the Deputy General of Álava, Ramiro González, defended the necessity of strengthening the business culture and reiterated his message in favor of dialogue over confrontation, amidst concern over the delicate situation of companies like Tubos Reunidos and Maderas de Llodio.

González emphasized that "only by defending the continuity of the company can the rights of workers truly be defended" and warned that "presenting the union struggle as a battle against companies is a profound mistake that only contributes to impoverishing society as a whole." In contrast, the Deputy General called for "more dialogue and less confrontation" to face the territory's economic, industrial, and social challenges.

The Deputy General recalled that family businesses play a significant role in Álava due to their roots, their commitment to permanence, and their dedication to the territory, highlighting that they are not just economic projects but also human and social endeavors that generate employment, wealth, opportunities, and cohesion. "Roots are not seen, they don't usually make headlines, they are not the most visible, but they are what sustains everything else," he concluded.

The president of AEFAME and CEO of Iparvending Group, José Miguel Lanzagorta, also spoke about roots and belonging, and was ratified in his position this Wednesday. In his opening address, Lanzagorta stated that "talking about family business is not just talking about economic activity or business figures; it is talking about roots, continuity, and responsibility towards the environment." He insisted on the deep connection these companies have with the territory where they are based, "which translates into significant social benefits, such as a direct impact on employment, more stable and lasting work environments, and greater social stability."

Lanzagorta took the opportunity to thank the push for a family business law. "This law is fundamental for the development of a competitive ecosystem for family businesses and entrepreneurial families. We want to thank the lehendakari for his involvement and will to transform the Basque ecosystem."

During the day, success stories of family businesses spanning several generations were also presented. Among them were Mónica de Oriol Icaza, from a family that founded Talgo and who was the first woman to chair the Círculo de Empresarios, and the president of Delaviuda Confectionery Group, Manuel López Donaire.