This initiative, part of the business training cycle, will take place at 11:00 AM at the Alcalá Desarrollo headquarters, located at Calle Victoria, 10. The goal is to bring digital tools closer to local businesses, facilitating their adaptation to the current technological environment.
The main presentation will be given by Manuel Hernández, an entrepreneur and Senior Technical Project Manager with over two decades of experience leading complex digital projects. Hernández will focus on how technology can be an accessible ally for small and medium-sized businesses, rather than a barrier, by connecting business needs with scalable technological solutions.
The workshop is designed to offer practical and easy-to-implement tools for freelancers, merchants, and SME managers. The session's focus will not be purely theoretical but will seek to provide real solutions to improve operational efficiency, team management, and informed decision-making, allowing local businesses to gain competitiveness without the need for large investments or complex infrastructures.
We want digital transformation to stop being seen as an unattainable process for local businesses. With Manuel Hernández's experience, attendees will learn to prioritize technological objectives that directly impact the growth of their activity.
Attendance at the event is free but requires prior registration due to limited capacity. The Alcalá de Henares City Council reaffirms its commitment to the digitalization of the commercial and business sector with this initiative, facilitating access to expert knowledge to strengthen the local economy.
