The initiative, named Soundscape Barcelona, aims to develop and produce events that fuse music with sports entertainment. This project marks a return to business activity in Catalonia for the athletes, who had previously centralized the management of their assets and commercial image in other national headquarters.

The new partner in this venture is an artist with an extensive background in the electronic music sector and large-scale event production. Their experience includes participation in internationally renowned festivals and the staging of light and sound shows at top-tier sporting events, such as the EuroLeague Final Four.

Until now, the athletes' business structure had focused primarily on managing their own image and audiovisual products directly linked to the world of motorsports. With this new alliance, they seek to diversify their business lines by leveraging the producer's experience in the entertainment sector.