The project, initiated by the current manager's father in 2002, began as a hobby of making wine for family and friends. Over time, this passion evolved into the founding of the winery, which now distinguishes itself by its philosophy of prioritizing quality over quantity, maintaining limited production.
“"Having a winery is very bucolic, but the reality is that it is hard and sacrificial, working from Monday to Monday."
This approach allows for meticulous attention to every detail of the production process. In addition to the product, the winery has made a strong commitment to wine tourism, offering visitors the opportunity to taste the wine directly at the facilities before purchase, a strategy that differentiates them from other producers who only sell in stores or restaurants.
The connection to the territory is a fundamental pillar. From the beginning, wine tourism has been conceived as a tool to boost the local economy, encouraging visitors to enjoy the gastronomy and other tourist attractions of Arbeca and Les Garrigues. An art exhibition hall for local artists has even been created, fostering positive synergies with the environment.
As a young winery, innovation and technology are key elements. There is a commitment to sustainability through regenerative viticulture, irrigation efficiency, and self-production of energy to reduce the carbon footprint. The main challenge for the sector is to revive wine culture and position wine as a food staple of the Mediterranean diet.
Marketing focuses on direct sales at the winery through wine tourism, although their products are also found in supermarkets and restaurants in the province, and in their own store in Barcelona. Regarding the foreign market, a selected portion of the production is sent to Europe, without seeking aggressive international growth, as many European consumers visit the winery directly.
