The strategy, carried out between May 29 and July 18, focused primarily on the Barcelona area. Sessions were held on Friday afternoons and Saturday mornings, allowing for direct contact between producers and the final public.
The tastings included both award-winning references from the latest DO Terra Alta 2026 Wine Competition and other products already present in the catalogs of participating establishments. The action was carried out in collaboration with an association of Catalan shops specializing in local products.
According to the organization's report, the initiative boosted sales and provided a quality experience for customers. Despite the end of this phase, one final event is scheduled for September 10 in Cornellà de Llobregat.
