Although the official calendar designates the discount period between July 1st and August 31st, the most important textile brands will launch their promotional campaigns several days in advance. The commercial strategy, which prioritizes digital platforms, is moving ahead of the official regulations.
The Inditex Group will be among the first to kick off the sales, repeating the successful formula from previous years. Their mobile applications will feature reduced prices starting Wednesday, June 25th, while physical stores in the Canary Islands and the rest of Spain will begin the campaign on Friday, June 26th.
The discount activation times on Inditex's digital platforms vary by brand. For instance, Stradivarius, Pull&Bear, Bershka, and Lefties will start offers at 7:00 PM on their apps and 8:00 PM on their websites. Oysho will begin at 8:00 PM and 9:00 PM respectively, and Zara at 9:00 PM and 10:00 PM.
Other brands like Mango are also joining the trend of advancing summer sales, with expectations that the first offers will appear between June 20th and June 25th. Parfois, on the other hand, is anticipated to start its discounts during the last week of June.
El Corte Inglés, while officially maintaining its sales from July 1st to August 31st, typically launches pre-campaigns and exclusive discounts on its website and mobile app around June 25th, with online offers potentially activating the night before.
This summer sales campaign represents a period of high commercial activity in the Canary Islands, particularly in fashion, footwear, and accessories. The early release of online offers and the increasing use of mobile applications allow consumers to access the most sought-after products from the very first hours.
