The study, conducted by the consultancy firm Kantar, underscores the significant presence of these Canary Islands products in national household shopping baskets. Despite strong competition from large groups with massive market penetration, these references from the Archipelago demonstrate the power of territorial identity and emotional connection with consumers.

The success of Plátano de Canarias is attributed to decades of agricultural work, a generationally transmitted culture, and a cultivation model adapted to the unique conditions of the Islands. The brand benefits from strict quality and food safety controls, complying with European Union standards. Despite pressure from imported fruits with lower costs, Spanish consumers maintain their preference for bananas grown in the Canary Islands, valuing their quality, flavor, and origin.

Meanwhile, Agua Firgas stands out as a leading regional brand. Competing against industry giants with large-scale commercial and distribution structures, the historic Gran Canaria brand maintains a high level of recognition and loyalty among Canary Islands households, securing a prominent place in the consumer's mind.

The report indicates that while brands such as Coca-Cola, ElPozo, and Campofrío lead the national market, the presence of Plátano de Canarias and Agua Firgas highlights that origin, authenticity, and emotional connection remain key factors for success in the consumer goods sector.