The strategy seeks to strengthen the link between regional industry and consumers, promoting the choice of items with the Elaborado en Canarias seal as a daily habit. According to the organization, although the label is widely recognized, the current goal is to turn this positive perception into an effective purchasing decision.
During the event, it was emphasized that behind every product manufactured in the archipelago lies an ecosystem of companies, investment in innovation, and thousands of jobs. The campaign aims to highlight that these items possess a personality and quality adapted to the needs of today's society, acting as a meeting point between producers and buyers.
Meanwhile, representatives from the Government of the Canary Islands highlighted the role of industrial sector workers. It was noted that investing in local products has a direct and transformative impact on the local economy, contributing to the development and well-being of those living on the islands.
