This trend, which has gained traction in the locality in recent years, focuses on providing detailed and tailor-made assistance. Professionals in this sector face daily challenges ranging from requesting a chef in the early hours of the morning to organizing helicopter flights over Puerto Banús or yacht excursions with luxury catering.

The culture of private concierge services, originating in cities like London or Dubai, is a relatively new service in Spain, but it has experienced steady growth and an upward trend. For these professionals, having a strong network of contacts is fundamental, as their work is not limited to selling services but to offering solutions, peace of mind, and time to their clients.

Among the most requested services are high-end rentals of boats, villas, helicopters, and private jets. Also prominent are the organization of private events, access to sold-out events, and comprehensive property management. Clients, mostly foreigners, value discretion, immediacy, and perfection in every detail.

Anecdotes abound in this sector, such as a client who requested the installation of a large Canadian fir tree on their property within days to improve the views from their bedroom, or the request from an international artist who required a tower of profiteroles sent by private jet from Rome. Another notable case was the organization of a VIP box for a head of state at a sold-out concert.

Personalized attention, often available 24 hours a day, is a cornerstone of this service. Professionals handle everything from finding and booking accommodation and transport to planning itineraries and organizing unique experiences, such as visits to bull or horse ranches in Seville, or paddle surfing lessons at the client's villa.