The event will kick off with the presentation of a study conducted by the Proximity Retail Chair of the University of Jaén. This report, supported by the Federation of Commerce and Services (Comercio Jaén), will examine the current state of the sector, consumer habits, and the competitive challenges faced by businesses today.
Following the data analysis, the workshop will continue with a practical session titled From customer to action: AI for growth. This training block aims to provide professionals with concrete resources to optimize their digital communication and improve customer loyalty.
The session will cover the application of artificial intelligence in daily tasks, such as social media management, the use of instant messaging platforms, and the implementation of cross-selling strategies. The initiative seeks to bridge the gap between academic knowledge and operational solutions for freelancers and local businesses.
