Since her arrival in Marbella, Kristina Székelly distinguished herself with her exceptional command of languages, a rare quality at the time. This skill, which includes German, English, French, Spanish, and Italian, allowed her to connect with an international clientele when the town had only two or three real estate agencies. Her vision led her to be the first to use her own name as a personal brand, a strategy that gave her a significant competitive advantage.
“"You sell a kilo of sugar the same way you sell a hotel; aim high, it's the same thing."
Throughout her career, Székelly has witnessed and participated in the evolution of Marbella's real estate market. Initially, demand focused on properties offering sun and a location in southern Spain, without high quality requirements. However, with the arrival of developers like those of the Don Gonzalo building, the sector began to shift towards luxury housing construction, a segment in which Székelly specialized, selling properties in Morocco, Mexico, and the Caribbean.
Discretion and respect have been fundamental pillars of her work philosophy. Székelly emphasizes the importance of confidentiality in high-value transactions, avoiding the disclosure of details about her clients or sold properties. This professional ethic, along with her ability to build lasting relationships, has allowed her to establish a solid reputation and attract a loyal clientele, often including the new generations of her first buyers.
Despite challenges, such as the 2008 crisis, which she described as a “tsunami,” Székelly has maintained an optimistic and resilient attitude. Although at one point she had 200 employees and several offices in Puerto Banús, Marbella, Nueva Andalucía, and Sotogrande (Cádiz), the crisis forced her to restructure her business. However, her passion for what she does and her focus on client satisfaction have driven her forward, adapting to market changes and new technologies.
Today, Kristina Székelly remains active in the sector, sharing her experience with young students and maintaining her commitment to excellence. Her career is a testament to perseverance, innovation, and a deep understanding of the luxury real estate market, solidifying her status as a living legend in Marbella.
