The application, currently in its final development phase and soon to be available, stems from its creator's concern about the “loss of identity” in Málaga and the need to offer a more genuine perspective of the city. The main goal is for both tourists and locals to discover places and activities that reflect the local essence.

Locals' will function as an interactive map where users can find a selection of shops, restaurants, bars, and experiences, such as excursions or activities. Initially, coverage will focus on the capital, with plans for future expansion throughout the province. The platform aims to encourage exploration through “missions” and “objectives” that, upon completion, will offer rewards, turning the experience into a game.

The process of recruiting businesses for the application is selective and free of charge. Establishments must meet three fundamental criteria: possess a relevant history, offer good value for money, and not be exclusively oriented towards mass tourism. The aim is to prioritize places frequented by the local population, thus ensuring a more authentic experience.

The app's creator addresses concerns about the potential overcrowding of these businesses, explaining that the platform seeks to “distribute” tourism. By offering a wider range of lesser-known options, the aim is to prevent the concentration of visitors in the most typical spots, allowing those seeking a deeper experience in Málaga to have more alternatives.

With the imminent launch, it is hoped that the application will help visitors enjoy an enriching experience and that Málaga residents themselves will rediscover their city, while also supporting local businesses that offer quality service and a genuine Málaga experience.