Artesanía Florencia, a shop with notable clientele including the infanta Cristina, will close its physical store on Santa Lucía street after 17 years of operation. The business, known for its embroidery and accessories, is moving to a new location on Armengual de la Mota, seeking to adapt to the challenges of online commerce and large international platforms.

The current owners attribute the decision to the difficulty of competing with low-cost international companies like Shein. Despite the closure of its current physical store, the business will continue to operate through its website, offering discounts of up to 70% on its products.

The retirement of Vicente Cano, head of design and son of the founder in 1952, has been a key factor in this generational change. The company, with over seven decades of tradition in artisanal embroidery, has dressed notable figures and created unique pieces, such as a reproduction inspired by the Alhambra or a mantle for the Virgen del Rocío.

Among its recent commissions is a 4.5-meter wedding veil for a client from Saudi Arabia, a project that generated great satisfaction and led to an invitation to the wedding in Asia.

The high cost of rent, access restrictions, and lack of parking in the center of Málaga have also influenced the decision. The management laments the transformation of the city center, which they feel is becoming less of a space for traditional shops.

The new premises, which will cover approximately 150 square meters compared to the current 60, will allow for an expanded area, the inclusion of more fitting rooms, and a renewed concept focused on highlighting artisanal work. The new store is expected to open its doors by the end of June, under the direction of Lucía Cano, who plans to maintain traditional pieces while introducing a new line of bridal and guest dresses.