The initiative invites residents and visitors to visit participating establishments to look for the identifying doll placed in the shop windows. To participate in the raffle for a 100-euro shopping voucher, users must post a photo with this element on Instagram, tagging the organization and the corresponding business.

According to the rules published by the association, each image in a different shop window increases the chances of winning the prize. In case of having a private profile, the organization facilitates the validation of the participation by sending the image via direct message.

The winner of the raffle will be announced on May 26. This action, which uses the official hashtag #jocompreavila_real, aims to strengthen the visibility of the urban commercial fabric during a period of high public turnout in Vila-real.