Spilo functions as a personal memory capable of classifying, ordering, and retrieving data scattered across hundreds of messages, addressing the daily difficulty of locating information stored in family groups, work chats, or personal conversations. The tool will allow users to find dates, create lists, or recover recommendations lost within old conversations. Initially, it will operate through integration with WhatsApp and will later have its own standalone application.
This initiative marks another step in Luzia's evolution, which began by using WhatsApp to popularize access to artificial intelligence, especially in Latin American markets. However, the company has maintained an open conflict with Meta since 2025 due to modifications in WhatsApp Business terms of service for AI providers, which could limit its future operations.
Luzia and the Uruguayan firm Zapia AI have lodged their objections with Brazil's Administrative Council for Economic Defense (Cade), arguing that the new terms could hinder the continuity of independent assistants on the platform. The company has acknowledged that it is strengthening the development of its own application and web services to grow beyond a single distribution channel.
Spilo is presented as a distinct line of activity from Luzia's general conversational assistant. While Luzia answers questions and generates content, Spilo focuses on managing and organizing personal information, avoiding direct competition with Meta AI and its restrictions.
Luzia now exceeds 80 million users globally, with Brazil as its primary market, where it concentrates approximately half of its user base and typically tests new features.
